The next excerpt is from the staff of Entrepreneur Media’s book Start Your Own Restaurant and More. Buy it now from Amazon | Barnes & Noble | iTunes

As you take into account various marketing vehicles, keep this at heart: Research conducted by the National Restaurant Association (NRA) reveals that person to person is still the very best method of advertising. A lot more than four out of five con­sumers will probably select a table-service restaurant they haven’t patronized before based on a recommenda­tion from a member of family or a pal. So make the foun­dation of your marketing program a truly dazzling dining experience that customers would want to discuss and repeat. Freddy’s Frozen Custard owner Scott Redler says, “I must say i believe people are likely to try you, and in the event that you care for them when they can be found in the door, that’s your very best marketing. It’s shown to be true for all of us.”

Use social media to interact, engage and also have fun, but be smart about any of it.

Free Book Preview Ultimate Guide to SOCIAL MEDIA

This book takes readers through a 360-degree perspective of social media in businesses.

Presented by Business Insider

In late October the web was set aflame when Marie Claire blogger Maura Kelly published a pieced called Should "Fatties" Get yourself a Room (Even On Television)?. Maura answered her own question, saying no because she finds it "aesthetically displeasing" to view fat people do anything, especially watching "people who have rolls and rolls of fat kissing each other". And she said everything while wearing the Marie Claire jersey. Stay classy, Maura!

Debate all you have to about global warming and climate change, but more catastrophic weather is in the forecast for the world. If the sobering warnings recently issued by the United Nations’ Intergovernmental Panel on Climate Change are accurate, we’ll be contending with an increase of frequent and more serious floods, droughts and heat waves in the not-too-distant future.

While apps can’t change the elements, they can assist you to anticipate and plan it, rain or shine, twister or typhoon. Here is a look at three reliable, potentially life-saving apps which you can use to track and weather a variety and conditions, especially the worst: