The next excerpt is from the staff of Entrepreneur Media’s book Start Your Own Restaurant and More. Buy it now from Amazon | Barnes & Noble | iTunes

As you take into account various marketing vehicles, keep this at heart: Research conducted by the National Restaurant Association (NRA) reveals that person to person is still the very best method of advertising. A lot more than four out of five con­sumers will probably select a table-service restaurant they haven’t patronized before based on a recommenda­tion from a member of family or a pal. So make the foun­dation of your marketing program a truly dazzling dining experience that customers would want to discuss and repeat. Freddy’s Frozen Custard owner Scott Redler says, “I must say i believe people are likely to try you, and in the event that you care for them when they can be found in the door, that’s your very best marketing. It’s shown to be true for all of us.”

Smart businesses seek to boost productivity by keeping their workers happy and healthy, and ensuring that talent sticks around. And, a lot more, companies are accomplishing this aim by crafting policies around just how those employees commute.

Related: 8 Tips for an incredible, Healthier Commute

There are numerous of methods to incentivize various mobility options, but what works especially well is a company-wide commuting policy giving everyone available clear guidelines and the various tools to create their commutes easier and healthier.

Most entrepreneurs don’t have a team of lawyers following them around to help with making every decision. Just as entrepreneurs have to know the fundamentals of accounting and marketing, in addition they need to understand the fundamentals of business law in order to avoid the potential failure that follows costly litigation.

As an attorney and a business owner, I’ve experienced the struggles of business on both sides. But most entrepreneurs don’t have the legal experience that I really do, so they end up feeling lost and uninformed when coming up with big decisions with possible legal ramifications.